Readers in the dental industry respond well when an author is ‘one of them’ – someone…
- who can describe everyday practice situations and interactions with colleagues and patients in a relatable way
- who knows what matters most and is able to share practical tips to optimize treatment processes and make them more efficient
- who is able to take a critical view of dentistry and write about their own past blunders and the downsides of the profession when necessary.
- who can integrate the latest dental innovations into tried-and-tested treatment concepts suitable for everyday practice use, backed up by patient case studies where possible.